PEST ANALYSIS
(POLICY, ECONOMICS, SOCIAL, TECHNOLOGY)
External environment analysis areas:
- POLICY (activity regulations, environmental regulations, labor regulations, market restrictions and other factors related to the political environment that can influence the business);
- ECONOMICS (economic factors that can influence the market and the environment in which the business will operate);
- SOCIAL (factors that include demography and cultural aspects of the external environment that can affect the business);
- TECHNOLOGY (technological factors necessary for the operation of the business).